Marketing & Community Relations Manager

This position has been filled - Job#: 453379113

Job Summary

• Support marketing operations by creating and programming all Raceway brand content and events, including community relations growth, non-race weekend events, race weekend activations and programming.
• Other duties will include strategy ideation, segment market ticket offers and deals, script development, along with industry research reports.
• Have a passion for marketing, fan engagement, creative marketing, sport promotions and teamwork.   
• Review of applications will commence immediately and continue until position is filled.  

• Develop marketing calendar for events, messaging and ticket sales timeline.
• Organize an consistent strategy to grow ticket sales, season ticket memberships and retain current members.
• Create ticket packages and flash deals to target niche segmented markets.
• Represent the Raceway as the lead for all initiatives and growth of the membership program.
• Redevelop their Raceway Cares program into a successful and meaningful program.
• Manage annual events to increase community involvement to grow Community Relations.
• Create prospect events to recruit season ticket members, sponsorship clients and fans in general.
• Race event weekends tasks to including Pre-race, victory lane hospitality, driver appearances, VIP experiences, Midway display, fan entertainment & youth activation. 
• Maintain and operate marketing budget.
• Assistance in execution of key NASCAR initiatives or platforms.

• Excellent understanding of marketing strategies.
• Ability to think creatively and contribute new ideas.
• A minimum of 2-5 years professional experience.
• Strong communication and guest service skills
• Excellent professionalism.
• General knowledge of the Raceway & NASCAR preferred
• Ability to work flexible hours with weekend availability