Event Marketing Manager

This position has been filled - Job#: 453379833

  MLB Franchise
  West Region
  Administration/Management
  Posted/Updated: 09/04/19

Job Summary

Job Description
  • Report to the Director of Special Events.
  • Responsible for strategic event marketing programs for the MLB Team.
  • Candidates must demonstrate ability to successfully execute marketing plans with measurable results and have a strong understanding of event management.
  • Accountable for developing high touch point event programs, lead generation, curating data, executing event plans, and building brand loyalty for the MLB Team.

Responsibilities

  • Innovate and oversee event marketing initiatives that grow fan base and drive brand affinity.
  • Research, recommend, and maintain database of events within various markets.
  • Develop new and creative event concepts/strategies to support wider marketing initiatives and company objectives.
  • Proactively seek and grow relationships with local businesses, organizations, clients, partners, sponsors, and/or vendors.
  • Collaborate with marketing and social media team to develop content and collateral for promotion and events.
  • Collaborate and work in cross-functional teams to successfully implement event marketing programs.
  • Develop working knowledge of sales products, data system, marketing campaigns, brand guidelines, and sales cycle.
  • Refine lead collection process to move prospects through sales cycle and provide consistent reporting or recaps.
  • Consistently monitor and report on the progress of event marketing programs.
  • Strategize, plan, manage, and execute event including, venue selection, negotiating contracts, budget management, pre and post on-site coordination.
  • Cultivate team environment.
  • Lead and supervise event staff to execute event activation.
  • Build “swag” or giveaway inventory to raise brand awareness, increase participation or touch point, and incentivize leads.
  • Maintain knowledge of local markets, sales product, industry trends, and event marketing strategies.
  • Flexibility to travel to and from events when required

Qualifications/Requirements

  • 3+ years of experience in marketing, event management, and/or sports.
  • Bachelor’s degree or equivalent.
  • Knowledge of baseball, sports culture, events and/or marketing preferred.
  • Excellent verbal, written, and interpersonal communication skills.
  • Proficient with office productivity applications.
  • Strong project management skills with ability to multi-task and prioritize multiple projects at once.
  • Results-orientated and data-driven.
  • Ability to work independently as well as in teams.
  • Ability to work under pressure and in fast-paced environment.
  • Ability to work evenings, weekends, nights, and/or after business hours.
  • Must have a clean DMV.


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