Event Marketing Manager
This position has been filled - Job#: 453379833
MLB Franchise
West Region
Administration/Management
Posted/Updated: 09/04/19
West Region
Administration/Management
Posted/Updated: 09/04/19
Job Summary
Job Description
- Report to the Director of Special Events.
- Responsible for strategic event marketing programs for the MLB Team.
- Candidates must demonstrate ability to successfully execute marketing plans with measurable results and have a strong understanding of event management.
- Accountable for developing high touch point event programs, lead generation, curating data, executing event plans, and building brand loyalty for the MLB Team.
Responsibilities
- Innovate and oversee event marketing initiatives that grow fan base and drive brand affinity.
- Research, recommend, and maintain database of events within various markets.
- Develop new and creative event concepts/strategies to support wider marketing initiatives and company objectives.
- Proactively seek and grow relationships with local businesses, organizations, clients, partners, sponsors, and/or vendors.
- Collaborate with marketing and social media team to develop content and collateral for promotion and events.
- Collaborate and work in cross-functional teams to successfully implement event marketing programs.
- Develop working knowledge of sales products, data system, marketing campaigns, brand guidelines, and sales cycle.
- Refine lead collection process to move prospects through sales cycle and provide consistent reporting or recaps.
- Consistently monitor and report on the progress of event marketing programs.
- Strategize, plan, manage, and execute event including, venue selection, negotiating contracts, budget management, pre and post on-site coordination.
- Cultivate team environment.
- Lead and supervise event staff to execute event activation.
- Build “swag” or giveaway inventory to raise brand awareness, increase participation or touch point, and incentivize leads.
- Maintain knowledge of local markets, sales product, industry trends, and event marketing strategies.
- Flexibility to travel to and from events when required
Qualifications/Requirements
- 3+ years of experience in marketing, event management, and/or sports.
- Bachelor’s degree or equivalent.
- Knowledge of baseball, sports culture, events and/or marketing preferred.
- Excellent verbal, written, and interpersonal communication skills.
- Proficient with office productivity applications.
- Strong project management skills with ability to multi-task and prioritize multiple projects at once.
- Results-orientated and data-driven.
- Ability to work independently as well as in teams.
- Ability to work under pressure and in fast-paced environment.
- Ability to work evenings, weekends, nights, and/or after business hours.
- Must have a clean DMV.
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