Director - CRM, Insights & Rewards

Job Summary

• Responsible for enabling and implementing strategies that help foster data-driven marketing capabilities within the organization with a heavy focus on growing fan engagement and generating ticket sales. 
• Responsible for managing a robust Customer Relationship Marketing practice for the Club, collaborating with the League and across the organization to drive fan/consumer insights.
• Manages the Club’s rewards program.
• Must be able to demonstrate the ability to help develop actionable inssights across the organization. 
• Highly visible within the organization and s/he will need to have a passion for teaching and mentorship.                        

• Be the owner and subject matter expert on CRM strategy including
• administration, maintenance, troubleshooting & vendor communications.
• Lead assignment and management.
• Platform implementation
• Database management
• Drive fan/consumer insights initiatives inclusive of surveys, testing and interpretation of League provided learnings.
• Use data and insights to help inform the definition of consumer, inclusive of media habits and behaviors.
• Collaborate cross-functionally to provide campaign and activation reports.
• Assist in the development and measurement and measurement of marketing KPIs.
• Establish a structure around reporting and scorecards
• Ticket Sales
• Campaign Reporting (E-Mail, Social, etc)
• Own the execution of our loyalty program.
• Program marketing
• Vendor relationship and management.
• Website Management
• Customer Interaction/Communication.

• Bachelor’s degree in Marketing, business or related field.
• 6-8 years of experience with focus on CRM, database marketing, director marketing and consumer insights.
• Deep knowledge and experience using KORE software platforms.
• Understanding of email, web and social measurement tools.
• Attention to detail, ability to think creatively and operate independently.
• Must be a strong cross-functional leader and communicator.
• Ability to work nights, weekends and events as needed.