Associate Director of Marketing & Digital Media
Southeast Region School
Southeast Region
Administration/Management
Posted/Updated: 07/24/19
Southeast Region
Administration/Management
Posted/Updated: 07/24/19
Job Summary
Job Overview
- Supports the Assistant Athletic Director of Marketing & Fan Experience with day-to-day activities of the office and athletic events.
- Responsibilities include: Develop and execute marketing plans, with a focus of increasing attendance and revenue Improve the in-venue experience for assigned sports.
- Coordinate event logistics for assigned home games and special events.
- Create emails & marketing automation campaigns using Adobe Campaign.
- Develop new ways to promote our athletic teams and the department’s mission statement, while taking advantage of emerging technology.
- Assist in updating and maintaining the athletics website.
- Use social media and analytics to increase brand awareness, improve marketing efforts, and increase sales.
- Collaborate with communications, ideation, ticketing, and University Sports.
- Properties on digital content.
Qualifications
- Bachelor's degree in Marketing and/or Communications or equivalent combination of education and experience.
- Four to six years job related experience.
- Proficiency with Microsoft Office
- Proficiency with Adobe Suite, including Photoshop and InDesign.
- Strong attention to detail with the ability to set and meet deadlines.
- Ability to build working relationships among diverse groups.
- Maintain a thorough knowledge of and adhere to all applicable Institute, conference and NCAA rules and regulations.
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