Associate Director of Marketing & Digital Media

  Southeast Region School
  Southeast Region
  Administration/Management
  Posted/Updated: 07/24/19

Job Summary

Job Overview

  • Supports the Assistant Athletic Director of Marketing & Fan Experience with day-to-day activities of the office and athletic events.
  • Responsibilities include: Develop and execute marketing plans, with a focus of increasing attendance and revenue Improve the in-venue experience for assigned sports.
  • Coordinate event logistics for assigned home games and special events.
  • Create emails & marketing automation campaigns using Adobe Campaign.
  • Develop new ways to promote our athletic teams and the department’s mission statement, while taking advantage of emerging technology.
  • Assist in updating and maintaining the athletics website.
  • Use social media and analytics to increase brand awareness, improve marketing efforts, and increase sales.
  • Collaborate with communications, ideation, ticketing, and University Sports.
  • Properties on digital content. 

Qualifications

  • Bachelor's degree in Marketing and/or Communications or equivalent combination of education and experience.
  • Four to six years job related experience.
  • Proficiency with Microsoft Office
  • Proficiency with Adobe Suite, including Photoshop and InDesign.
  • Strong attention to detail with the ability to set and meet deadlines.
  • Ability to build working relationships among diverse groups.
  • Maintain a thorough knowledge of and adhere to all applicable Institute, conference and NCAA rules and regulations.


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