Subscription Marketing Manager

Job Summary

• Understand business drivers and customer needs and present concept statements, targeted positioning and messaging territories that properly reflects the brand personality and translates to high-performing creative across owned and paid marketing tactics 
• Develop sales positioning and maintain key communications throughout all touchpoints of our marketing funnel 
• Help maintain a communications framework to prioritize sales messages for many audiences across multiple platforms/environments; Ensure brand messaging and customer experience is consistent throughout the buyer journey 
• Manage the acquisition communications planning process for the performance marketing program
• Partner with marketing, creative, analytics and product groups on test and learn strategy to improve marketing effectiveness and achieve customer success and brand KPIs 
•  Undertake continuous analysis of competitive environment and consumer trends to gather cultural insights that informs our marketing communications and content strategy
• Support Subscription Marketing team with development of the quarterly acquisition business plan 
• Be a champion of the overall customer acquisition vision and strategy to internal teams and external partners 

• Hands-on experience with market and consumer research, customer segmentation, building a customer-led communications approach, channel mix planning (owned and paid) and optimization at various stages of the consumer journey 
• Able to develop an efficient project work plan for multiple groups 
• Proficient in both data analysis and creative storytelling 
• Strong understanding of digital platforms and marketing best practices 
• Highly analytical, creative thinker and doer 
• Results-driven, data-informed decision-maker 
• Resourceful, agile and cross-functional team player 
• Outstanding verbal and written communicator and presentation skills 
• Customer-obsessed and passionate about business, entertainment and the business of entertainment