Subscription Marketing Manager

  Sports Marketing/Sales Company
  Southeast Region
  Administration/Management
  Posted/Updated: 10/09/19

Job Summary

Responsibilities 
  • Understand business drivers and customer needs and present concept statements, targeted positioning and messaging territories that properly reflects the brand personality and translates to high-performing creative across owned and paid marketing tactics 
  • Develop sales positioning and maintain key communications throughout all touchpoints of our marketing funnel 
  • Help maintain a communications framework to prioritize sales messages for many audiences across multiple platforms/environments; Ensure brand messaging and customer experience is consistent throughout the buyer journey 
  • Manage the acquisition communications planning process for the performance marketing program
  • Partner with marketing, creative, analytics and product groups on test and learn strategy to improve marketing effectiveness and achieve customer success and brand KPIs 
  •  Undertake continuous analysis of competitive environment and consumer trends to gather cultural insights that informs our marketing communications and content strategy
  • Support Subscription Marketing team with development of the quarterly acquisition business plan 
  • Be a champion of the overall customer acquisition vision and strategy to internal teams and external partners 

Requirements
  • Hands-on experience with market and consumer research, customer segmentation, building a customer-led communications approach, channel mix planning (owned and paid) and optimization at various stages of the consumer journey 
  • Able to develop an efficient project work plan for multiple groups 
  • Proficient in both data analysis and creative storytelling 
  • Strong understanding of digital platforms and marketing best practices 
  • Highly analytical, creative thinker and doer 
  • Results-driven, data-informed decision-maker 
  • Resourceful, agile and cross-functional team player 
  • Outstanding verbal and written communicator and presentation skills 
  • Customer-obsessed and passionate about business, entertainment and the business of entertainment 
 

 



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