Subscription Marketing Manager
Sports Marketing/Sales Company
Southeast Region
Administration/Management
Posted/Updated: 10/09/19
Southeast Region
Administration/Management
Posted/Updated: 10/09/19
Job Summary
Responsibilities
- Understand business drivers and customer needs and present concept statements, targeted positioning and messaging territories that properly reflects the brand personality and translates to high-performing creative across owned and paid marketing tactics
- Develop sales positioning and maintain key communications throughout all touchpoints of our marketing funnel
- Help maintain a communications framework to prioritize sales messages for many audiences across multiple platforms/environments; Ensure brand messaging and customer experience is consistent throughout the buyer journey
- Manage the acquisition communications planning process for the performance marketing program
- Partner with marketing, creative, analytics and product groups on test and learn strategy to improve marketing effectiveness and achieve customer success and brand KPIs
- Undertake continuous analysis of competitive environment and consumer trends to gather cultural insights that informs our marketing communications and content strategy
- Support Subscription Marketing team with development of the quarterly acquisition business plan
- Be a champion of the overall customer acquisition vision and strategy to internal teams and external partners
Requirements
- Hands-on experience with market and consumer research, customer segmentation, building a customer-led communications approach, channel mix planning (owned and paid) and optimization at various stages of the consumer journey
- Able to develop an efficient project work plan for multiple groups
- Proficient in both data analysis and creative storytelling
- Strong understanding of digital platforms and marketing best practices
- Highly analytical, creative thinker and doer
- Results-driven, data-informed decision-maker
- Resourceful, agile and cross-functional team player
- Outstanding verbal and written communicator and presentation skills
- Customer-obsessed and passionate about business, entertainment and the business of entertainment
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