Marketing Associate

Job Summary

 
THE ROLE
The Marketing Associate will be an integral member of the team, assisting in the development and execution of multi-channel marketing campaigns aimed at increasing fan engagement, driving ticket sales and increasing donor spend, frequency, and retention. We are looking for a self-starter, who is confident in his/her abilities, and able to work effectively with little supervision while managing multiple priorities. 
 
ESSENTIAL FUNCTIONS

Maintain awareness of new and developing trends and best practices across email and social.
Utilize a data-driven approach to consistently optimize campaigns and inform future decision making.
Work with other areas within the University's Athletics to seek out compelling stories and content to share with Athletics supporters.
Ensure projects stay on track by handling multiple moving pieces simultaneously from origin to execution.
Assist with writing, designing, developing and distributing various marketing deliverable, on an as-needed basis.
Continuous involvement of the marketing plans is a must.

 
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor’s Degree or equivalent experience.
1-3 years marketing experience (sports or hotel industry preferred).
Desire to think “outside the box” generating new and innovative content and tell the story of Villanova Athletics in a dynamic way.
Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.
Ability to work in a team-oriented environment
Highly detail-oriented, motivated self-starter with strong organizational, analytical and problem-solving skills.
Intellectual curiosity and a drive to improve
Proficiency in Adobe Creative Suite and Adobe Campaign email platform a plus
Knowledge of Paciolan ticketing system and Sales Force is a plus

 
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.