Global Brand Director
Bull Riding
West Region
Administration/Management
Posted/Updated: 01/23/20
West Region
Administration/Management
Posted/Updated: 01/23/20
Job Summary
Essential Duties & Responsibilities:
- Lead the marketing function including brand, consumer, content, influencer and partnership marketing, including establishing goals for the customer acquisition & retention marketing team
- Be a voice for the western sports fan and advocate for the western lifestyle, cultivating a deep understanding of audience dynamics that helps guide effective marketing strategies
- Develop and implement an annual marketing plan with accountability to deliver on objectives for fan engagement, content consumption, subscriber growth & retention, and other business goals
- Develop global marketing plans with a specific emphasis in Australia, Brazil, Canada and the US
Knowledge, Skills & Abilities:
- Refined ability to immerse oneself within a passionate target audience and translate insights into strategies that deliver business results
- Effective strategist and writer of marketing plans, brand & creative briefs, partner & sponsor proposals, and more
- Exceptional communication, team building and management skills
- Creative, solutions-oriented problem solver
- Sophisticated storyteller able to guide creative and content teams
- Experience with subscription based and/or DTC products a plus
- Experience with Adobe marketing platforms a plus
- Experience driving an all-encompassing marketing strategy for a digital-first or app-based business a plus
Desired Characteristics
- Curiosity. Strong learning aptitude. Self-starter.
- Motivated by the learning process, with agility operating in a test/fail/learn/succeed environment
- Passion for testing new creative concepts and technologies that drive measurable growth
- A track record of exceeding performance expectations
- Acute attention to detail
- Excellent interpersonal communication skills
Education & Formal Training:
- BA/BS in a marketing, social sciences or related field - preferred
Experience:
- 6+ years in a marketing leadership role in a growth business with responsibility for brand/consumer marketing, social & content marketing, and creative production
- Experience in the OTT, media, sports and/or entertainment sectors is a plus
- Experience or expertise in western sports & lifestyle is a plus
Working Conditions:
- Must be willing and available to work flexible hours, including weekends and occasional travel
How to Apply for Position:
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