Digital Marketing & E-Commerce Coordinator

Job Summary

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• This role is responsible for developing and executing an e-commerce marketing plan to drive sales of Gaming sports apparel and merchandise sold at the Team Store (in-store and online). 
• Develop digital marketing tactics to drive web sales for daily merchandise, Game Night Specials, limited time deals, new product launches, and seasonal promotions.
• Create a content marketing tactics to drive retail sales via  Sports and Entertainment’s owned channels

• Manage and maintain the website.
• Work with internal web developer and external marketing agency to maintain and troubleshoot the site – including POS integration,  hosting, server updates
• Consistently keep the e-commerce site up-to-date by uploading new products
• Provide keyword-rich product descriptions and metadata and on-site SEO
• Offer strategic recommendations to drive online sales 

• Manage  social media accounts – Facebook, Instagram, Twitter, Pinterest, and emerging media channels
• Includes designing and creating compelling content
• Understanding the brand voice to effectively write captions and descriptions that drive a sense of urgency for conversion
• Utilize creative apps and publishing tools
• Community management across all accounts – responding to customer inquiries in a timely fashion
• Ability to take photos/videos - stage fashion photo shoots
• Develop influencer marketing campaigns that drive results 

• Work closely with the Marketing team and media buyer to execute digital advertising campaigns for team store products.
• Ad creation
• Tracking/analysis
• Vendor management
• Budget management
• Facilitation of sweepstakes and promotions

 QUALIFICATION REQUIREMENTS:  

• Associates or Bachelor’s degree from an accredited college or university in Marketing, Media or Digital is preferred or minimum of one-year work experience in retail or merchandising field
• Understanding of digital and social media marketing strategies and tactics
• Strong knowledge of SEO; Basic working knowledge of SEM/PPC
• Excellent written communication skills and copywriting/editing required.  Ability to edit written content, headlines, newsletters and photo captions under deadlines. Attention to detail a must!
• Graphic design experience is a plus
• Photo editing is required - Adobe Creative Suite, including Photoshop and Lightroom.
• Basic familiarity with e-commerce platforms is ideal (exa. Magento)
• Ability to communicate and sell ideas to peers and executives
• Excellent organization, communication and planning skills 
• Ability to work games, late nights, weekends and holidays as assigned
• Passion for fashion including sports apparel and trends for all ages