Director, Marketing
Sports & Entertainment
West Region
Administration/Management
Posted/Updated: 03/05/20
West Region
Administration/Management
Posted/Updated: 03/05/20
Job Summary
Job responsibilities will include:
- Live, breath, eat and drink the brand while keeping ticket sales, revenue, and brand awareness top of mind.
- Lead all marketing initiatives while simultaneously focusing on brand awareness and supporting the overall sales vision for the club.
- Works with Partnership Marketing team to develop assets in order to increase revenue opportunities while effectively supporting the club and departmental goals and initiatives.
- Lead and manage the marketing department while collaborating with ticket sales and partnership marketing to ensure a seamless cross-functional workflow, timely execution of deliverables, and foster opportunities for ROI.
- Develop and drive distinctive club and brand storytelling.
- Craft consumer journeys that prioritize targeted messaging and foundational business drivers throughout club assets and mediums.
- Manages development of in-house marketing initiatives and programs, and helps create and execute strategy for reaching all fan demos (season ticket holders, new fans, single game buyers, etc.)
- Develops overall promotional message calendar and inventory allocation for the club.
- Manages and monitors the cub’s brand development and activation
- Serves as final approval and sign off on all internal and external campaign collateral and club deliverables.
- Oversees creative insertion process, including copy for collateral, radio, TV, print ads, signage and others.
- Manages and maintains the Marketing departmental budget.
Qualifications:
Our ideal candidate will have the following:
- Leadership and organization skills
- Analytics and creative thinking
- Management or supervisor experience
- Excellent written and verbal skills (a portfolio of writing samples to include advertising copy and press materials is required)
- Proven experience in budget planning and monitoring
- Minimum of six years of experience in advertising, creative development, promotion, copy writing, and ad campaign creation.
- Works well in a team environment.
- Passion for the sport of soccer
- Education Requirement - Bachelor’s degree in communications, public relations, or marketing.
- Experience Requirement - Five to seven years’ experience in marketing, branding, or related fields.
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