Director, Marketing

  Sports & Entertainment
  West Region
  Administration/Management
  Posted/Updated: 03/05/20

Job Summary

 
Job responsibilities will include:

  • Live, breath, eat and drink the brand while keeping ticket sales, revenue, and brand awareness top of mind. 

  • Lead all marketing initiatives while simultaneously focusing on brand awareness and supporting the overall sales vision for the club.

  • Works with Partnership Marketing team to develop assets in order to increase revenue opportunities while effectively supporting the club and departmental goals and initiatives. 

  • Lead and manage the marketing department while collaborating with ticket sales and partnership marketing to ensure a seamless cross-functional workflow, timely execution of deliverables, and foster opportunities for ROI. 

  • Develop and drive distinctive club and brand storytelling. 
  • Craft consumer journeys that prioritize targeted messaging and foundational business drivers throughout club assets and mediums.  

  • Manages development of in-house marketing initiatives and programs, and helps create and execute strategy for reaching all fan demos (season ticket holders, new fans, single game buyers, etc.)  
  • Develops overall promotional message calendar and inventory allocation for the club. 

  • Manages and monitors the cub’s brand development and activation 

  • Serves as final approval and sign off on all internal and external campaign collateral and club deliverables.

  • Oversees creative insertion process, including copy for collateral, radio, TV, print ads, signage and others.

  • Manages and maintains the Marketing departmental budget.  

 
Qualifications:
Our ideal candidate will have the following:

  • Leadership and organization skills

  • Analytics and creative thinking

  • Management or supervisor experience 

  • Excellent written and verbal skills (a portfolio of writing samples to include advertising copy and press materials is required)

  • Proven experience in budget planning and monitoring

  • Minimum of six years of experience in advertising, creative development, promotion, copy writing, and ad campaign creation. 

  • Works well in a team environment.

  • Passion for the sport of soccer
  • Education Requirement - Bachelor’s degree in communications, public relations, or marketing.

  • Experience Requirement  - Five to seven years’ experience in marketing, branding, or related fields. 

 
 


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