CRM Analyst

Job Summary

• Understand, execute, and analyze lead nurture campaigns including summarization of how campaigns are performing through the creation of Advanced Finds or Tableau reports. 


• Regularly assess data capture techniques that help measure net new fans to the database and ROI on marketing data-capture efforts. 


• Assure CRM and warehouse data are accurate and structured properly for ongoing use.


• Support sales leadership in evaluating rep activity and performance.


• Develop regular reports for managers so they can self-analyze key areas within their departments that provide insights and assist with decision making. 


• Manage the data flow between CRM, Eloqua, Ticketmaster, Live Analytics, and the data warehouse.


• Assist with lead scoring and retention model development. 


• Building, testing, and implementing of new functionalities within the CRM database and data warehouse by using workflows and data triggers to automate manual processes. 


• Champions data quality, data accuracy and data-driven decision-making within the organization.

• Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures. 


• Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date. 


• Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations. 


• Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions. 


• Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events. 

• Bachelor's degree from four-year college or university, Statistics, Mathematics, Finance, Economics, MIS, Marketing or related field with a quantitative focus preferred
• Minimum of 2 years of related experience with CRM, Tableau, and SQL; or equivalent combination of education and experience.