Director, Partnership Marketing

Job Summary

Overview

The Director, Partnership Marketing leads a team responsible for managing and executing all activities associated with assigned partnership accounts including the creation, ideation, development and execution of partner initiatives.  

Responsibilities

• Lead the strategic development and management of a portfolio of key partnership accounts


• Identify insights, create a vision, and articulate a strategy on how to approach each partner’s business within his/her portfolio and how to grow that business


• Lead renewal and upsell strategies for portfolio of partners that deliver on both brand and business objectives that ultimately grow existing partnerships and overall business and revenue

• Oversee the preparation of sales presentations, deal memo/summaries, recaps and other materials needed to manage sponsorship activities


• Participate in external prospect/partner calls and meetings


• Serve as an asset to the Brand Alliance and Property & Events departments on day-to-day partner proposals, implementation, maintenance, etc.


• Establish metrics to measure partnership success and ensure delivery


• Be fiscally responsible and ensure sponsor’s promotional activities are within budget

• Keep track of partner investments and contractual media spends and strategize effective ways to potentially grow revenue


• Work with internal stakeholders to provide issue resolution for partners


• Manage direct reports in day to day, performance planning, coaching/mentoring/growth, team morale etc.


• Represent the partnership marketing department on internal task forces


• Provide oversight of Club strategic direction as it relates to partners


• Effectively strategize potential client solutions by understanding advertising and marketing channels and new technologies


• Act as a liaison within designated property within PM team


• Accomplish team results by communicating job expectations and managing the Performance Management process:
  
  
  
  • Plan, monitor, and review performance;
  
  
  • Coach and counsel employees;
  
  
  • Develop and implement department procedures and productivity standards and reinforce Company policies
  
  
  • Develop personal growth opportunities for employees
  
  


• Lead special projects as needed


• Additional responsibilities as assigned