Assistant Director of Athletics Marketing

Job Summary

(1) Assistant Director of Marketing - Fan Engagement

• This individual will be charged with coordinating all marketing and promotions activities for assigned sports, including the writing and preparing of comprehensive sports-specific marketing plans, assisting in the management of game day activities, and serving as the liaison with all student groups.
• This individual will also serve as coordinator of fan engagement for campus outreach, Bulldog Village, and Fan Day events.
• This individual will have a strong focus on increasing attendance, in-game experience, and fan engagement. This person will also be tasked with managing the volunteer Marketing Street Team and growing the Champ’s Kids Club.

(1) Assistant Director of Marketing – Digital Strategist

• This professional will have direct oversight of athletics social media outreach and external email marketing campaigns with the goal of increasing revenue, engagement, and brand awareness.
• Utilize Ticketmaster TM1 system to develop targeted emails working closely with ticketing, communications and development. Assist with digital fulfillment of sponsorship content in partnership with LA Tech Sports Properties (Learfield).
• This individual will also be tasked with coordinating marketing and promotions activities for assigned sports.

Minimum Qualifications:

• Bachelor’s Degree in a related field from a nationally accredited university


• Excellent communication skills


• Ability to thrive in a team environment


• Knowledge of the functions of a collegiate athletics department

Preferred Qualifications:

• 2yr+ experience in a collegiate athletics role as an undergraduate student worker or graduate assistant


• Intermediate experience with Adobe Creative Suite with examples of creative work


• Experience managing student interns/workers