Director of Marketing

  NFL Franchise
  Southeast Region
  Administration/Management
  Posted/Updated: 09/17/20

Job Summary

Summary
 
The Senior Marketing Director is primarily responsible for maximizing sales and sponsorship revenue opportunities through a strategic and creative cross-functional marketing and advertising offense for the NFL Team & Bold Events.  
 
Job Responsibilities:
  • Lead an integrated go-to-market brand enhancing marketing offense that drives and maximizes the impact and revenue generation for Sales/Ticketing and Sponsorship.

  • Proactively strategize with Sales/Ticketing leadership.

  • Collaborate with Sponsorship (Sales/Activation) team to develop sellable products and concepts that will generate increased value and attract partners to our organization.
  • Lead the Marketing Operations function in creating and managing effective processes that yield high quality output for internal constituents.  

  • Manage direct reports within Marketing Operations (Manager and/or Specialist).
  • Leverage effective multi-directional communication to ensure alignment with and delivery for stakeholders and clients.  

  • Partner with the CMO in crafting and driving the strategic and cultural direction for the integrated marketing team.  

 
Job Requirements
Required

  • Proven experience in planning, delivering, communicating, and measuring strategic marketing and sales campaigns.

  • Strong command of the integrated marketing mix and all associated functions.

  • 3-5 years of leading high-performing integrated brand marketing teams.
 


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