Coordinator, Digital Marketing

  Professional Baseball Team
  Southeast Region
  Posted/Updated: 11/18/21

Job Summary

The Digital Marketing Coordinator will be responsible for collaborating in the development of strategic digital marketing plans, programs, and events with a focus on transactional marketing and increasing revenue.

Essential Functions:

  • Support annual planning for digital marketing strategy, including use of in-venue, rights holder, email, web, search, display and social channels

  • Assist in the development of weekly marketing plans across paid, rights holder and institutional assets 

  • Schedules and traffics assets and reads to ensure timely advertising rotation (digital, rights holder, in-venue, etc.)

  • Collaborate with other departments to facilitate digital marketing support requests for upcoming promotions and initiatives.
  • Produce internal reporting and recap materials to document campaign performance and key takeaways 

  • Manage creative requests for campaigns, including production of well-defined creative briefs to guide creative team development of transactional marketing assets 
  • Assist with organizing weekly rotation of dot com and app assets to align with current transactional marketing campaigns and initiatives as well as recurring maintenance of digital properties

  • Organize reoccurring meeting agendas by aligning with internal departments on updates, priority initiatives and action items


Qualifications & Requirements:             

  • Ability to function in a fast-paced environment, handle multiple projects simultaneously, and adhere to deadlines

  • Familiarity with media trafficking preferred 

  • Experience with digital advertising is a plus 

  • Strong organizational, time-management, verbal and written communication and problem-solving skills



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