Manager, Integrated Media

Job Summary

As the Manager of Integrated Media, you will work closely with the media AOR and our digital creative agency, as well as internal teams within the Marketing Department and cross-departmentally with the Digital, Social, Growth Marketing, and Research teams.  Y

ou will understand how to bring creative ideas to life that are grounded in strategy and insights that will ultimately result in an increase in viewership and awareness.

RESPONSIBILITIES:

• Assist in monitoring and reporting on paid Digital, Programmatic, Search, and Social performance, providing an active voice communicating optimization opportunities and challenges
• Partner with brand and creative teams to ensure all creative needs for media planning are met; provide regular feedback on creative performance and learnings
• Work as a liaison between key internal departments (Creative, Digital/Social, Operations, Production, Affiliate, Brand) and media agency/vendors
• Manage day-to-day of tactical media plan activation, including the communication and implementation of specs, production schedules,and delivery deadlines
• Serve as a digital expert staying in front of industry trends and educating other teams within the Marketing Department