CRM Manager
Professional Soccer Club
Central Region
Administration/Management
Posted/Updated: 07/29/22
Central Region
Administration/Management
Posted/Updated: 07/29/22
Job Summary
The CRM Manager will help lead the strategic development and execution of our CRM & database management, workflows, and optimization of the system by leading day-to-day execution and forward-looking improvements.
Responsibilities:
- Design, build and drive campaigns to better engage our customer base through prospecting campaigns for sales & service teams
- Responsible for training sales, service, and other internal staff in CRM and ensuring high usage rates and accurate record updates in a timely manner
- Lead all efforts connecting CRM and our data sources (e.g. data warehouse, Formstack, Seatgeek ticketing, etc.)
- Provide recommendations to the Ticketing & Sponsorship Leadership team on how to build and leverage CRM to execute strategic vision including prospecting and retention strategies
- Create and develop reports and dashboards for data visualizations to support day-to-day needs of the organization
- Maintain data hygiene through duplicate identification and contact merging
- Assist and support Strategy team in strategic plans, historical trends, and general reporting
- Other Strategy team duties as assigned
Qualifications:
- Degree in a relative field or equivalent work experience required
- Minimum two (2) years of experience in CRM campaign creation, workflow, and execution with minimum one (1) year of experience on Salesforce Salescloud
- Proficient in Microsoft Office with advance knowledge of Excel and PowerPoint
- Experience with data visualizations (e.g., Power BI) - preferred
- Demonstrated ability of strong quantitative and analytics skills
- Ability to work non-standard hours as needed to ensure execution around events
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