Director of Marketing and Fan Engagement

  University of Illinois
  Central Region
  Administration/Management
  Posted/Updated: 08/23/19



Job Summary

Primary Position Function/Summary: The Director of Marketing and Fan Engagement is responsible for generating revenue and attendance for Illinois Athletics while building and protecting the Illinois Athletics brand. Major Duties and Responsibilities: Manage the day-to-day fan engagement for football and/or men’s basketball, including but not limited to gameday promotions, script creation and game presentation. Manage the marketing and promotions for football and/or men’s basketball, including all advertising and messaging strategy for sales of tickets and attendance growth. Responsible for the revenue generation of Illinois football and/or men’s basketball and the required budgetary goals and milestones. Supervise a marketing staff of full-time and postgraduate employees and the strategic plans associated with all 21 sports in the Illinois Athletics Department. Oversee the department’s digital advertising strategy, including but not limited to email campaigns, retargeting advertising and social media paid inventory. Serve as primary liaison with Paciolan, Illinois’ ticketing partner and the Illinois ticket office

Qualifications:

Required:

  • Bachelor’s Degree in marketing, communications or sports administration or closely related field.
  • A minimum of three (3) years’ professional work experience in marketing, public relations, communications, brand management or a related professional field. Two of those years must be in college or professional athletics marketing, or related field.

Preferred:

  • Master’s Degree
  • Five (5) years’ experience in college or professional athletics marketing or related field.


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