Month: March 2012

Insights From An ESPN Employee

Subject:                 Deanna Barnes Company:             ESPN     Job Title:              Email Marketing Coordinator [youtube:iKk7AOzf5zc] Barney Stanner, JobsInSports.com:         We are here with Deanna Barnes of ESPN. She is the Email Marketing Coordinator and we are going to talk to her about life in the sports industry. What is your role at ESPN and what […]

Measuring Sports Sponsorship ROI

Editors Note: Measuring the return on a sponsorship investment is a tricky task and one that has fascinated me as a sports marketing executive dating back to the first time I signed off on a large sponsorship with the St. Louis Cardinals. A good sports marketer will create “activation” opportunities […]