Month: May 2013

Grassroots Sports Marketing

Sports marketing strategies have long surpassed billboards, thirty second television commercials and one minute radio spots. New wave marketing techniques are being used everyday to mobilize existing sports fans, draw in a new audience and generate additional organizational revenue. While big market professional and collegiate teams have large merchandising profits […]

Jobs In Sports Insight: Sports Account Executive

An Account Executive is a senior level position within a sports team’s sales department. It’s an exciting, fast paced job that requires natural communications skills, charisma and salesmanship. Though the position exists in many industries, within the sports realm its responsibilities include group ticket sales and working with clients who advertise with […]