Without question, the three-headed monster of American sports remains football, baseball and basketball. The National Football League, Major League Baseball, National Basketball Association and NCAA present games that fans love and sponsors pay heavily to advertise with. There is a second class of team sport in the country that continues its growth and creates more-and-more job opportunities. The attendance numbers show a 1% uptick in game attendance when comparing last season’s final numbers to early March 2013 numbers. And final 2013 attendance numbers show that over half of the league’s 30 teams average at or over seating capacity on a nightly basis with just 4 teams falling under the 90% capacity level. People are coming to hockey games and they’re paying more to do so.

Unlike the last NHL lockout where fans returned to find reduced ticket prices, a 5.7% season ticket price increase greeted fans this time around. But the attendance numbers proved that fans believe it’s worth the price of admission. Television viewership also validates the growing popularity of the sport. With many league games being presented on NBC Sports Network, cable viewership numbers reached their highest ratings since the ‘93-’94 regular season.

The National Hockey League, once a league only for hardcore skate fans, has found its place in mainstream sports. With attendance and television viewership growth, comes the need for professionals to support the league and its teams.

The type of jobs in hockey differs little from what is needed to support the NFL, NBA and Major League Baseball. The outer shell that surrounds the fast-paced sport revolves around extraordinary marketing, precise finance and accounting, bold management and bright, technology professionals.

The current National Hockey League job market has a variety of openings geared towards several experts. Team facility operations departments need ice technicians, concession managers and venue engineers to keep arenas running smoothly. The digital marketing specialist position is the hot new hockey career as teams emphasize the role of the internet and social media marketing in sports. Technical-focused jobs include database managers and website developers, both vital to attract fans and manage large amounts of data on current and potential customers.  As season ticket and corporate suites grow in popularity, a host of season ticket representatives and group sales account executive jobs are more in-demand.

The NHL is chock full of career opportunities but, if your best fit doesn’t exist at the pro level right now, you have other options. Fortunate for those of us trying to break into sports business, the NHL has an elaborate feeder system with minor league affiliates located all over the United States and Canada. If your current experience doesn’t lend itself to landing a job with a major league club, consider starting off with a lower class team. Like the players, you’ll support, use your time in the minors to better your skills and become more well-rounded. Wherever you start, the opportunities exist to make your career in hockey fulfilling and exciting.

The more I watch hockey, the better I understand why it’s growing in popularity. Though scoring is generally low, shots-on-goal are frequent and the speed of the game is unmatched. Defensemen checks are clean and crisp, and the best puck-handlers are masterful. Off the rink, hockey is catching other leagues in marketing technique and use of digital mediums. The sport’s current successes are bringing more opportunities to people looking for an exciting job in sports.

By Niral Patel,

Featured Blogger


  1. I would like to provide my little contribition on a new career by asking people to continue participating in this great discussions, they have helped me a lot and I hope others can also benefit from it. Thanks for posting about this, I would love to read more about this topic.

  2. If I might debate one of your last statements — about hockey “catching” other leagues in marketing technique and use of digital mediums… It’s my understanding that long ago studies found hockey fans far ahead in many techie areas, as well as in social media. Of course, hockey wouldn’t have had the numbers associated with the NFL, NBA, NASCAR, and MLB, but I suspect those studies implied that a higher percentage of hockey fans were techie-types than those found in the other sports.

    Then, one thing I might add to this discussion… Having been involved in Junior hockey, and being rather close to hockey’s minor pro game, I’ll suggest that there are a ton more jobs available in those levels. And Internships should be very easy to land. I think one benefit to working at the lower levels is the opportunity to learn more and gain broader experiences outside a given job description. And, while the pay might be commensurate to a given level, I’ve seen quite a few young people rather quickly move up the hockey ladder to far better paying gigs.

  3. Dennis:

    Thank you for your contribution. You make valid points. There are several reasons why finding a hockey job at lower levels may be easier than targeting the NHL. Not the least of which is the number of teams throughout North America at the lower levels rather than the NHL. Great positions with great franchises in leagues like the AHL and ECHL certainly present real opportunity to land a job in hockey.

    For those looking for a position in hockey, we encourage you to review our hockey job opportunities on our website.

    Please continue to contribute to the online discussion as we are always looking for experienced minds like yours.

    Barney Stanner

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