Month: March 2015

A Perfect Pair: Sports and Social Media

Social media isn’t new—Facebook and Twitter are a decade old, Instagram and Pinterest are celebrating their five-year anniversaries. The next wave of social media apps, like Vine and Snapchat, are gaining popularity too. Millions of people from all generations share, like, post, pin and tag multiple times a day. Industry […]

The Business of Mayweather-Pacquiao

Fight fans presumed the chances of a Mayweather-Pacquiao showdown lay somewhere between slim and none on the spectrum of possibility. The two-horned unicorn that doesn’t exist. The Bigfoot that will never be seen. The Loch Ness Monster, only photographed as a shadow. But it’s happening. On May 2nd at the […]

Philly: A Tough Sports Town

The Commonwealth of Pennsylvania doesn’t hold the sex appeal of California, the buzz of New York or the Lone Star State’s ruggedness. It isn’t part of New England yet doesn’t identify with the Midwest or Southeast. While it lacks a strong identity, The Keystone State—the geographic wedge in the east […]