Month: February 2017

Why Social Media May Hurt An Athlete’s Brand Management

Why Social Media May Hurt An Athlete’s Brand Management

By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]

Check Out These Up and Coming Sports Jobs

Check Out These Up and Coming Sports Jobs

You’re loved sports since you were a kid. You used to kick soccer balls in the yard with your brother, practice somersaults during recess, and work on your spiral with your best friend. No matter what sports are on television, you’re excited to watch it — hockey, gymnastics, wrestling. You […]

“How Do You Get Your Sports?” SIM Surveys Show New Media Having an Impact

“How Do You Get Your Sports?” SIM Surveys Show New Media Having an Impact

This article originally appeared on Georgetown University School of Continuing Studies: Sports Industry Management. How are true sports fans following their favorite teams in the sports-saturated Washington, D.C., market? Are they using more mobile devices? Watching less TV?  Maybe even cutting their cable cords and abandoning television entirely? Fortunately, Georgetown […]