Author: Georgetown University School of Continuing Studies

Can a Soccer Club Change the World? Georgetown and FC Barcelona Will Give It a Try

Can a Soccer Club Change the World? Georgetown and FC Barcelona Will Give It a Try

This article originally appeared on Georgetown University School of Continuing Studies: Sports Industry Management. FC Barcelona wants to change the world, and it’s remarkably well-positioned to do so. For those whose only knowledge of “football” involves an oval-shaped ball that is carried or tossed across a goal line, this is something […]

Why Social Media May Hurt An Athlete’s Brand Management

Why Social Media May Hurt An Athlete’s Brand Management

By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]

“How Do You Get Your Sports?” SIM Surveys Show New Media Having an Impact

“How Do You Get Your Sports?” SIM Surveys Show New Media Having an Impact

This article originally appeared on Georgetown University School of Continuing Studies: Sports Industry Management. How are true sports fans following their favorite teams in the sports-saturated Washington, D.C., market? Are they using more mobile devices? Watching less TV?  Maybe even cutting their cable cords and abandoning television entirely? Fortunately, Georgetown […]