Event Marketing Manager
This position has been filled - Job#: 453369706
Central Region
Marketing/Events/Promotions
Posted/Updated: 08/05/18
Job Summary
Develop and execute creative strategies to promote all arena events, working within established budgets and collaborating with promoters when needed.
ESSENTIAL RESPONSIBILITIES:
- Creation and implementation of advertising and promotional campaigns for the facility, non-tenant, and third party events to reach established sales and revenue goals.
- Development and coordination of creative and strategic grassroots campaigns for non-tenant and third party events, developing and leaning on strong community relationships as needed.
- Development and coordination of public relations campaigns including building media relationships, booking interviews and appearances for media days, constructing press releases, etc.
- Incorporate Group Sales assets into marketing campaigns when applicable.
- Work with media partners to deliver added value and strategically use trade and complimentary tickets for event promotion.
- Handle the use of all in arena marketing assets such as the website, email campaigns, marquee, and concourse and in bowl advertising.
- Assist on event day with any media or advertiser related tasks, including escorting credentialed media and photographers.
- Track all event related expenses, capturing invoices and proof of placement throughout the process for settlement with event organizers.
- Provide mentorship when needed in interactions with part-time event staff.
- Perform various other duties as may be assigned by the Senior Director of Booking & Event Operations.
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