Senior Marketing Manager

Job Summary

Job Description - Senior Marketing Manager (CHA05422)

Job Description

Senior Marketing ManagerCHA05422

Description



Develop and execute comprehensive, multi-channel membership strategies driving membership acquisition and retention to meet lofty business goals

Examples of Work Performed

Leverage multiple sources to understand market variables on a national and club-specific basis to drive marketing strategy decisions
Develop multi-channel marketing strategies to drive broad awareness and conversion to membership; partnering with internal channel teams to produce and execute strategy
Partner with internal creative team, directing creative asset needs from kickoff through execution
Measure marketing performance, package and socialize to key stakeholders in a timely manner
Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
Manage marketing budget for assigned areas of accountability, reporting ROI to leadership on a monthly basis
Collaborate with internal sales and club field teams, providing marketing support for their specific initiatives

Qualifications



Education:

Bachelors degree in marketing or related field, MBA preferred

Experience:

7+ years in marketing and promotions with proven ability to meet business goals

Knowledge, Skills, Abilities and Other Characteristics

CRM knowledge: segmentation, targeting, testing, measurement, and ROI-based decisions
Understanding of various offline and online channels, and how to leverage each per objectives
Able to juggle multiple projects in a fast paced environment; flourish in ambiguity
Analytics, problem-solving, and decision making skills
Exceptional collaboration and communication skills, both written and verbal

Primary Location

MN-Chanhassen - COR - Corporate

Schedule

Full-time

Shift

Day Job