Sr. Marketing Manager - Digital Acquisition

Job Summary

Job Number 36427BR

Job Title Sr. Marketing Manager - Digital Acquisition

Business Segment Cable Entertainment

Sub-Business Craftsy

Posting Category Marketing

About Us NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Career Level Experienced

Country United States

State/Province Colorado

City Denver

Responsibilities Role Purpose
Own the growth strategy across all digital marketing channels for Craftsy's subscription & a-la-carte digital products.
Responsibilities
? Manage a substantial marketing budget across social, display & search platforms working closely with analytics team to optimize marketing spend based on CAC goals
? Lead a team of bright, early-career digital marketers to define & execute channel-level strategies
? Work closely with engineering & product teams to optimize landing pages, conversion funnels & onboarding experiences
? Collaborate with cross-functional partners on campaign messaging, creative & content

Qualifications/Requirements Basic Qualifications
? 3+ years experience managing multiple digital marketing channels (paid search, display, email, social, SEO, etc.)
? 1+ years experience as an inspirational leader of high performing teams
? Exceptional critical thinking, analytical, andproblem solvingskills (in-depth excel experience is required; SQL is a plus)
? Experience prioritizing, managing and reliably delivering against multiple projects with tight timelines and high expectations
? Experience with digital performance management (Kenshoo/Marin Software/etc.) and analytics packages (Google Analytics/Omniture/WebTrends/etc.)
Eligibility Requirements
? Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
? Willingness to travel and work overtime, and on weekends with short notice as needed
? Must be willing to work in Denver, CO
? Must have unrestricted work authorization to work in the United States

Desired Characteristics ? Driven to meet challenging and continuously evolving business goals
? Enjoys a balance between performance vs. brand marketing, valuing the impact that content & creative have on campaign performance
? Is energized by the idea of working in a fast-paced, ever-changing & fun work environment!

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