Analyst, Consumer Research and Insights
This position has been filled - Job#: 453364784
Cleveland Indians
Cleveland, OH
Marketing/Events/Promotions
Posted/Updated: 01/22/18
Cleveland, OH
Marketing/Events/Promotions
Posted/Updated: 01/22/18
Job Summary
Description | Primary Purpose The Analyst, Consumer Research and Insights is responsible for supporting the Brand department in building the Indians brand and driving profitable growth through a deeper understanding of our fans, improved analytical capabilities, and exceptional cross-functional collaboration. Essential Duties & Responsibilities: CONSUMER RESEARCH AND INSIGHTS • Support Brand department in identifying, prioritizing, and executing fan- and market-research opportunities • Lead the design, execution, and analysis of high-priority quantitative research for the entire organization, including but not limited to feedback surveys, concept testing longitudinal studies, etc • Partner with Strategy Department, Brand Director, and others as relevant to design, execute, and analyze advanced consumer research projects (such as segmentation, customer journey mapping, etc), summarizing insights and recommendations for relevant stakeholders • Design and coordinate the execution of in-depth qualitative research (such as focus groups, ethnographies, and interviews), summarizing findings and recommendations for relevant stakeholders ANALYTICS • Assess the impact of key marketing programs, ticketing offers, etc., summarizing key insights and communicating relevant learnings and recommendations to stakeholders across the organization • Serve as department expert in Tableau, SQL, and other relevant technologies for conducting day-to-day analytics related to brand-building, marketing, and fan engagement • Support Director, Brand in identifying opportunities to improve data collection, management, and analytics and in assessing potential solutions BRAND BUILDING • Leverage market research insights to further develop activation programs and offers targeted at priority fan segments • Support Director, Service Excellence in all matters related to metrics and measurement of Service Excellence, including defining and measuring internal and external success metrics, determining the long-term value of our customer service efforts, and helping bring the voice of the fan to weekly Service Excellence working team. • Help lend the voice of the customer to strategic decision making conducted by cross-functional committees/teams. |
Requirements | *TO BE CONSIDERED, PLEASE BE SURE TO INCLUDE A COVER LETTER AND RESUME WITH YOUR APPLICATION. Education & Experience Requirements • Bachelor’s Degree in business administration, marketing, economics or related major preferred • 2-3 years’ experience as market research analyst/associate in Sports, Consulting, Traditional CPG, or other consumer-centric industry • Demonstrated ability to critically assess financial and strategic impact of programs and activities • Proficiency with SurveyGizmo, Qualtrics, or other research software strongly preferred • Proficiency with Microsoft Excel or other Microsoft Office products is required • Background working with SQL (or other similar database management software) or with data visualization programs is preferred but not required Job Requirements • Market Research: Ability to design and execute market/fan research to develop meaningful insights to inform broader organizational projects • Strategic Thinking: Ability to understand how initiatives (or potential initiatives) impact broader organizational objectives • Analytical Capabilities: Strong Attention to Detail and follow-through to ensure executional excellence • Collaboration Skills: Ability to collaborate with other departments developing and executing plans • Personal Motivation and Goals: Self-motivated and directed Standard Requirements • Reads, speaks, comprehends and communicates English effectively in all communications. • Represents the Cleveland Indians in a positive fashion to all business partners and the general public. • Ability to develop and maintain successful working relationship with members of the Front Office. • Ability to act according to the organizational values and service excellence at all times. • Ability to work with multicultural populations and have a commitment to fairness and equality. • Ability to walk, sit or stand for an entire shift. • Ability to work extended days and hours, including holidays and weekends. • Ability to move throughout all areas and levels of the Ballpark. • Ability to work in a diverse and changing environment. • Occasional physical activity such as lifting and carrying boxes up to 25 lbs. |
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