Analyst, Insights + Analytics

This position has been filled - Job#: 453364914

Job Summary

Position Overview and Responsibilities

FleishmanHillard has an immediate opening in our Chicago office for an entrepreneurial, self-starting Analyst to focus on insights and analytics. FleishmanHillard, globally headquartered in St. Louis, is one of the largest integrated communications companies in the world. Our service to clients draws on expertise across more than 25 disciplines, including B2C and B2B marketing, branding, corporate reputation management, CSR, creative services, entertainment and sports, digital and social media, financial communications and investor relations, healthcare, internal communications, issues and crisis management, public affairs, and technology.

The Analyst will help analyze data, prepare reports and present findings, obtain a heavy emphasis on secondary research knowledge of the tools to execute are a must. In addition, he or she will mine, query and analyze marketing campaign information to identify key trends and create relevant conclusions and implications.

Our expertise and our passion is collecting and analyzing data helping our clients fuel powerful communications and brand positioning programs to connect and engage with their audiences to achieve desired goals. We focus our research in three areas:

Secondary: brand and communications research, online communities, conversation analysis

Competitive Intelligence: media audits, landscape analysis, marketplace competitiveness

Analytics and measurement: traditional, social and digital analytics and measurement to demonstrate performance impact

Responsibilities Include:

• Analyze data, write research reports, and deliver oral presentations of findings and conclusions.
• Use a wide range of media listening/aggregation platforms to conduct necessary research functions (e.g., competitive intelligence, sector analysis, customer values, market segmentation, and new product development).
• Participate in and lead integrated research and analytics assignments, which include the use of social and traditional media monitoring and analytics results.
• Write research proposals and work with research vendors to develop budget estimates.
• Manage the collection and synthesizing of data for clients across the social PESO (paid, earned, shared, owned) spectrum.
• Consult with external clients and recommend secondary research that address their needs and align with business objectives.
• Recommend communications solutions based on the research results.
• Collaborate with internal practice group and industry sector leads to deploy the best research to ensure client success.

Key Qualifications

• 3-5 years of experience across a broad range of research categories and models.
• Experience in analysis, research, and as well as measurement principles in consumer research.
• Ability to analyze data and extract the most salient points that provide important audience or market insights.
• Proven analytical and deductive reasoning skills; able to translate findings into meaningful positioning strategies.
• Solid understanding of and experience using Trendkite, Spredfast, YouGov, Crimson Hexagon, Demographics Pro, Rival IQ, Experian and Google Trends a must.
• Results-focused approach and willingness to exceed expectations for clients.
• Capable of and confident in giving presentations to a variety of audiences.
• Research specialist experience or exposure in all facets of secondary research.
• Ability to be flexible and precise under aggressive deadlines.
• A consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.
• Critical thinker who is constantly looking for ways to evolve the capabilities of the firm.
• Bachelor’s degree is required.