Partnership Activation and Research Specialist

This position has been filled - Job#: 453364943

  Minnesota Twins
  Minneapolis
  Marketing/Events/Promotions
  Posted/Updated: 01/29/18

Job Summary

Description
RESPONSIBILITIES
  • Manage and coordinate research projects and assist with the content generation for partnership proposal and recaps, including providing demographic and other research data.
  • Oversee activation and fulfillment on assigned partnership clients including:
    • Attend meetings and become the execution contact for each client
    • Coordinate promotional activities as related to assigned partners' agreements
    • Serve as liaison between corporate partnerships, marketing, ticket sales and operations, with respect to day-to-day game events involving assigned corporate partners
    • Game day or other responsibilities, as assigned
  • Serve as point person for collecting and distributing data from third parties such as Repucom, Nielsen Sports (formerly Scarborough), Nielsen Audio (formerly Arbitron), and Nielsen TV.
  • Provide custom and up-to-date research and information to the department, while developing sales positioning one-sheets and composing sales support materials based upon syndicated research data
  • Serve as the centralized department resource for organizational, league, and industry data such as ratings, attendance, demographics, etc
Requirements
  • Minimum 4-year degree in Business Administration, Economics, Data Analytics, Sports Management or other relatable field
  • Experience in marketing and/or consumer research, including a background pulling and interpreting syndicated data (i.e., Nielsen Sports and Nielsen Audio, Repucom or similar systems)
  • Significant working knowledge of social media platforms
  • Ability to proactively analyze prospect and current accounts and work with account executives and activation coordinators to provide research and data to support revenue growth
  • Advanced working knowledge and skills in Microsoft Office Suite, specifically in Excel and PowerPoint
  • Ability to handle a flexible schedule, maintaining availability during weekends, game days and nights as needed
  • Previous experience with Microsoft Dynamics CRM a plus
  • Attention to detail is a must
  • Self-starter

Physical Requirements:

  • Occasionally asked to lift/move 20 pounds for fulfillment obligations


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