CRM MARKETING COORDINATOR

This position has been filled - Job#: 453366029

Job Summary

SUMMARY

The CRM Marketing Coordinator is responsible for the technical planning, execution and measurement of CRM program, including but not limited to Email, Direct Mail, SMS/MMS messaging, Lifecycle marketing. This position partners closely with Analytics, Creative, Consumer Insights, Connected Fitness Conversion, Ecommerce, and Acquisition Marketing to ensure that marketing objectives and business results are met. The CRM Marketing Specialist will help the team use customer data and insights to develop personalized segmented campaigns to increase engagement and drive commerce. Candidates must have the right blend of marketing strategy and analytics driven insights generation capabilities. Candidate must be detail-focused and possess clear oral and written communication and follow up skills.

WHAT WILL YOU DO?

• Work closely with Data & Analytics and Consumer Research to develop insights and identify opportunities to continually improve our targeting and segmentation capabilities to ensure the most relevant communication with the consumer.
• Develop strategy and own end-to-end execution of life-cycle CRM campaigns.
• Develop test and learn program to drive incremental revenue goals while continuously improving the overall CRM and email program.
• Develop and expand marketing automation capabilities in order to scale across multiple campaigns version and communities.
• Apply email best practices to determine new opportunities that will improve the customer experience and continue to drive the business.
• Assist in development of offer and campaign strategies and plans. Make recommendations regarding how to most effectively engage customers within the email channel.
• Lead and manage the innovation roadmap for CRM, email technologies, functionality, and platforms that deliver against the overall business objectives and strategies.

WHAT HAVE YOU ACCOMPLISHED ALREADY?

• 1-3 years email marketing experience in a retail environment or with an industry leader in email and/or SMS marketing and CRM best practices.
• Experience organizing and architecting consumer journeys with multiple content streams and outcomes.
• Strong understanding and knowledge of CRM best practices, innovation, and technologies.
• Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors.
• Expertise in managing and prioritizing multiple projects and has great attention to detail.
• TEST PLANNING, EXECUTION, AND ANALYSIS EXPERIENCE REQUIRED.
• Strategic understanding of non-email, direct response digital marketing channels.
• Expert User of MS Office Suite: Excel, PowerPoint.
• Bachelor’s degree in Marketing, Advertising, Business Administration (or equivalent).
• Experience with email ESPs a plus.
• SQL and basic data analysis experience is a plus.
• What else is important for you to know?
• Be a critical thinker and problem solver. Leverage insights and core business knowledge to identify the problems at hand and provide tangible steps to a resolution.
• Be a “self-starter” with the ability to work autonomously and efficiently with strong attention to detail.
• Demonstrated ability to communicate verbally and in writing to all levels of the organization.
• Ability to negotiate and partner creatively with our vendors – demonstrating an entrepreneurial attitude combined with a “win-win” approach.
• Proven ability to work as part of a team, including a passion for working cross-functionally with Ecommerce, Merchandising, Development, Creative, and User Experience.
• Analytical skills, including the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
• Knowledge of online and financial analytical skills.
• Excited about working in a fast-paced environment, including the ability to rapidly adapt to change and self-motivate in a results driven culture.
• Possess a “humble and hungry”, team player attitude that can contribute to the measureable skill set of a world-class interactive team.
• Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment.