SENIOR COPYWRITER

This position has been filled - Job#: 453366028

  Under Armour Inc.
  Baltimore, MD
  Sports Media
  Posted/Updated: 04/11/18

Job Summary

The Senior Copywriter-Team Sports will report into the Senior Creative Director Category Creative and will be responsible for all messaging and copy across Team Sports while working in close partnership with the creative design teams. He/she will help lead the development of all creative campaigns, initiatives and executions as they relate to the Team Sports categories, which include USA Football, Global Football, Baseball, Hockey, Lacrosse, Olympics, Tennis, Softball, Golf, Volleyball and Rugby. He/she will work with outside creative partners to ensure brand-right messaging and creative content. He/she will also ensure that all printed, digital and motion campaigns and projects are facilitated from creative development through final execution.

 

CRITICAL SKILLS

  • Ability to develop strong messaging, copy, creative concepts, and strategies for the Team Sports category that align with brand initiatives
  • Strong knowledge of digital/social media trends/landscape and ability to concept with these touch points in mind
  • Develop and help oversee creative projects, working within budget and scheduling requirements
  • Review and approve all messaging and copy across all mediums for the Team Sports category
  • Provide messaging and copy direction and approval of final print, digital and motion creative
  • Help ensure the Team Sports category’s priorities are aligned with Senior Creative Director, Sr. Brand Management and Company goals
  • Uphold and continually develop our Team Sports Brand Guidelines
  • Develop and deliver presentations of final creative concepts to internal clients

SUPERVISORY RESPONSIBILITIES

  • As the team expands, there will be opportunities to guide, oversee and direct junior copywriters within the Team Sports category.       

QUALIFICATIONS

  • Focus, passion and exceptional writing ability
  • A portfolio of relevant work (via URL or PDF)
  • Demonstrate success in thinking/execution of digital/social campaigns
  • Ability to handle many tasks at once and deliver high-quality output every time, on time.
  • Ability to motivate and lead others in the development and execution of creative projects, including ideation and execution
  • Work well with tight deadlines and under pressure in a team environment 
  • Experience in working with celebrity athletes and artists
  • Experience leading and co-leading video productions
  • Experience working with external creative agencies and production companies

COMPETENCIES

  • Excellent communications skills
  • Strong grammar, proofing and editing skills
  • Excellent presentation skills
  • Excellent leadership and collaboration skills
  • Ability to inspire and lead creative people
  • Initiative - Takes independent actions and calculated risks
  • Innovation - Displays original thinking and creativity
  • Possesses strong conceptual skills, detail oriented, a broad conceptual thinker, a fast learner and able to offer a variety of creative solutions 
  • Creative leadership skills

COMPUTER SKILLS

  • Working knowledge of Microsoft Word
  • Working knowledge of presentation software: Keynote & Powerpoint

PHYSICAL DEMANDS

Ability to meet the demands of working on set, including: moving photographic equipment, climbing ladders, scaffolding, and constructing sets

EDUCATION AND/OR EXPERIENCE

Four year BS degree and/or minimum of 10 years Copywriting and Advertising work experience

TRAVEL

15% of the year.  Weekends included. 



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