Direct To Consumer Business Engagement Lead

This position has been filled - Job#: 453366017

Job Summary

Job Description

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, Wrangler® and Lee®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. 

VF will grow by creating amazing products and brand experiences that transform and improve the lives of consumers worldwide, while delivering superior returns to our stakeholders. 

At VF, we draw on 117 years of experience to continuously transform ourselves in an ever-changing global marketplace. We constantly learn from the past, but live in the future. 

Our One VF culture is all about harnessing the power of our brands and our talented associates to capitalize on our greatest opportunities for long-term performance. Across our company, a One VF mindset differentiates our products and brand experiences. It all adds up to a lasting competitive advantage built on collaboration, agility and execution. 

Powerful brands, shaped by shopper insights and fueled by innovation, drive our success by putting us at the heart of consumers’ lives. With the industry’s most diverse family of apparel, footwear and accessories brands, we serve consumers on every continent. Many of our brands lead their respective categories, and some have risen to iconic status. As we look to the future, we will continue to lean on our One VF approach to ensure we embrace our shared learnings as we add value across our portfolio of brands. 

Direct to Consumer Business Engagement Lead: Become the Newest Member of the VF Family  

The Global Business Technology Direct-to-Consumer Business Engagement Lead aligns with VF’s Global Brand Direct to Consumer subject matter experts to understand the capabilities desired and to ensure timely execution across the direct-to-consumer function within the Consumer & Marketplace domain.

How You Will Make a Difference:  

• Serve as the primary point of engagement and strategic partner for the global brands direct-to-consumer business.
• Advocates brand’s direct-to-consumer business needs to shape technology capabilities and services.
• Manage internal customer expectations with respect to direct-to-consumer services, identifying gaps between customer needs and technology capabilities, and work to find innovative solutions to those gaps.
• Understand the current direct-to-consumer technology landscape and evangelize, leverage, exploit those technologies to support our brand’s strategic needs.
• Collaborates with technology capability enablers, product owners and project managers on initiatives in alignment with business strategic needs.
• Be an effective liaison between direct-to-consumer business and technology teams.
• Provide business technology thought leadership and partnership.
• Be a trusted advisor with our business/brand leadership teams in order to provide end-to-end direct-to-consumer technology consultation.
• Negotiate and articulate a unified strategic technology roadmap, including vetting alternatives that balance business objectives, cost, risks and other factors.

Skills for Success:  

• 10+ years experience in business technology consulting or direct to consumer retail business technology engagement role.
• 8+ years working knowledge of digital technology such as IBM WebSphere Commerce eCommerce system and/or Adobe Experience Manager content management system.
• 4+ years working knowledge of order management system such as IBM Sterling Order Management.
• 4+ years retail point-of-sale systems and/or other retail technologies and strategies.
• Experience working for a global company with multiple brands.
• Must be able to communicate clearly, negotiate, listen, mitigate conflict, build alliances and achieve desired results using strong interpersonal and diplomacy skills.
• Must work closely with others across organizational boundaries.
• Demonstrated ability to lead and influence within a global / multi-brand matrix organization.
• Ability to build connections and establish credibility quickly with key stakeholders internally and externally (vendors, partners).
• Proven experience in a role equivalent to business technology consultant in a digital commerce and/or brick & mortar retail environment.
• Demonstrated senior-level abilities driving agile culture, process improvement and evangelizing direct-to-consumer application capabilities.
• Ability to collaborate with business senior leadership at a professional level.
• Thorough understanding of digital commerce / brick and mortar technologies.
• Ability to comprehend and deconstruct complex direct-to-consumer retail technologies to serve business strategic needs.

Special Physical and/or Mental Requirements:  

• Travel by air and overnight, as required 25% amount of time.