Julia Mendelson

Conceptualize and implement a marketing plan and brand identity to drive awareness and increase customer engagement. Oversee social media, advertising, grand opening, and ongoing promotional activities. Monitor market trends and execute competitor analysis to identify opportunities for growth. Manage the creative team.

Co-ran Tri City Chili Peppers TikTok account and posted original content to all social media platforms. Developed strategic plan, conceptualized and executed videos, and uploaded in accordance with self-created optimization schedule based on analysis of social media activity. Work with operations, other marketing areas, and game day events to incre

Appointed to resurrect, conceptualize, produce and edit original content for, and run Miami University Athletics’ TikTok account, which has been dormant since 2020. Created a posting schedule based on self-identified TikTok algorithms. Grew following 356% from October 2022 to October 2023. Averaging 3,000+ views per video. Propose strategy, create

First-ever intern entrusted to oversee team’s TikTok account: developed original concepts, created, edited, and strategically posted videos, resulting in +91% increase in views over same 2-month period of 2021 and +66% growth of average viewership per video overall. Co-planned and executed successful promotional home game theme nights. Assisted in-

Worked alongside players and coaches, kept statistics during games, assisted with team social media accounts, set up team merchandise website, and designed team merchandise through graphic design.