Anthony Schaaf
Seasoned and ambitious leader with a robust background in brand management, marketing, and pioneering event coordination.
Canton, Georgia USAAbout
Experienced and motivated leader with a strong background in brand management, marketing, and inventive event coordination. Proficient in delivering tangible results, committed to driving revenue growth, and achieving brand success. I am adept at leveraging my diverse skill set to advance the goals of both individuals and organizations.
Experience
Chief Marketing Officer
May 2023 - Jan 2024
In my role as Chief Marketing Officer, I successfully increased brand recognition by 50% within 6 months through a comprehensive media strategy. Additionally, I doubled paid partnerships' performance, drove an 85% increase in merchandise sales, and achieved a remarkable 500% surge in ticket sales year over year.
Director of Game Operations
Jul 2017 - Jan 2023
As Director of Game Operations, I maintained an 85%+ sponsorship renewal rate through meticulous event coordination, boosted merchandise sales by 200%, and cut costs by 25% through modernization. I also oversaw game day operations, fostering fan involvement, and aided in scheduling and lease agreements.
Corporate Partnerships Manager
Jul 2015 - Jan 2023
As Senior Manager of Business Development, I built a strong network, generating $2M+ in sales. I boosted sponsorship revenue by 25% and secured an 85% partnership renewal rate. Led strategic planning for accounts, developed corporate rate cards, and managed hospitality packages.
Director of Operations
Jul 2012 - Jan 2015
Managed and secured the use of all facilities, officials, budgets, and schedules for 225+ teams and 4,000 players/season. Drove marketing efforts, growing membership from 50 to 10,000 in 24 months.
