Felipe Fonnegra

Project Management | Sports Management | Sponsorship | Venue Management | Brand & Digital Marketing Management

Madrid, Community of Madrid ESP

About

Business Manager and Marketer with an MBA Degree in Sports Management from the Real Madrid Graduate School and certificates in Marketing Analytics and SEO strategies. Experience in the development of strategic and creative proposals for leading and differentiated brands in the market such as Nestle, Coca-Cola, BIMBO, and Falabella, among others.

Experience

Global Sponsorship Sales

REAL MADRID FOOTBALL CLUB

Aug 2020 - Feb 2021

• Developed a business analysis for the Colombian market opening an opportunity of USD +35M investment. • Carried out first approach to ~70 contacts generating +25 open conversations with potential clients.

Project Manager

PUBLICIS GROUPE, LEO BURNETT

Jun 2018 - Jan 2019

• Responsible for coordinating and executing creative and strategic campaigns for all Falabella’s brand/business lines together with 8 different clients with the objective of strengthening the omnichannel offer and gaining a 24% digital sales increase in 2018. • In charge of leading and coordinating the team that developed the printed Xmas catalog.

Cofounder y CEO

CAMALA FOODS

May 2018 - Present

• Researched and developed the business plan for a fresh organic food processing plant with a potential USD 300k annual revenue. • Currently managing the relationship with commercial partner based in the US guaranteeing over 23k pounds in exports.

Project Manager

VIRTUE, THE CREATIVE AGENCY BY VICE

May 2017 - Jul 2018

• Led the development of ongoing campaigns for 8 multinational firms like Coca Cola Company, AB InBev and Bimbo. • In charge of coordinating the strategic, creative and production teams to ensure delivery of the conceptualization, development, and execution of ~50 creative content for social networks for Coca Cola, Sprite and Fanta.

Account Executive

MCCANN WORLDGROUP

Jan 2015 - May 2016

• Management of the Nestlé Colombia account for the Dairy and Infant Nutrition unit, as well as the corporate brand, further acquiring the Infant Nutrition brands at regional level for Nestle LATAM • Took part in thorough workshops creating cutting edge strategic planning for brand campaigns, strengthening Nestle’s TOM category leader in Wellness