Francisco Lettieri
Sports Management & PR Executive | Business Strategy & Development | Sponsorship & Licensing | Negotiation |
Barcelona, Barcelona Province ESPAbout
Experienced professional within the Sports Marketing industry, primarily focused on business development, strategic and network planning and data-driven performance management. Extensive practical experience in planning and organizing sales programs & creating packages that enable international and domestic access to sporting events.
Experience
Commercial Director
Dec 2018 - Present
Developed a sales strategy in order to sell more than 90k Grand Prix tickets in key markets such as the UK, France & Netherlands yearly.
Selling of Ticketing, Hospitality, Sponsorship & Incentives products for a total of USD approx USD 15M yearly.
Retained existing relationships and grand prix contracts with Formula One Management, Dorna Sports
Commercial Director
Aug 2015 - Jul 2018
Increased sponsorship income by 135% in 3 years, while growing the club’s portfolio partners from 5 to 11 generating more than USD 5M in new contracts.Accomplished to sign the first 5 club’s official merchandising licenses, generating USD 250K in direct revenue plus royalties.Sold 93 new stadium hospitality boxes [100%] generating 3 million usd
Corporate Sponsorship Manager.
Feb 2014 - Sep 2015
Increased corporate sales by 35%, while growing the company’s partners portfolio meaning an additional revenue of USD 250K.
Increased level-C suite executives training program purchases .
Launched the PTF members program with more than 150 affiliates
Education
Sports Management
- Masters
Jul 2017 - Sep 2018
