Matthew LaRochelle

Support the Commissioner and Assistant Commissioner for New Media in the marketing, content development, championship operations, promotion, and development of the MAAC brand through the league’s broadcasting platforms, social media, the conference's website via SIDEARM, and other critical mediums.

Guided the Eastern Hockey Federation, 35 member and affiliate organizations, and over 7,000 athletes in marketing and communications as the league’s primary media contact. Aided multi-regional marketing efforts of the USPHL/EHF by creating assets for use across various print and digital platforms.

Established a coordinated and cohesive approach to Camel Athletics social media, showcasing through unique multimedia content the College's 28 varsity teams, student-athletes, coaches, and alumni community. In a 16-month span, accumulated over 1.6 million social media impressions with 67,000 engagements across Facebook, Twitter, and Instagram.

Developed and executed aspects of gameday production and sponsorship fulfillment for the Video Coordinator & Game Content Manager. Created graphic templates, wrote game scripts, and presented ideas for in-game promotions. Served as assistant director and public address announcer.

Provided expertise on utilizing social media marketing to progress the business objectives of the Manchester Monarchs. Planned and executed social strategy for team’s Instagram, leading to 3,500 increase in followers.

Supported the Marketing and Digital Media Manager in the planning of ticketing tactics, promotional ideas, and sponsorship leads. Research provided was pivotal in securing a multi-year, five-figure sponsorship agreement. Assisted in the generation of marketing collateral, including contributions to a brand-new team website.

Co-managed daily operations to achieve department’s annual revenue targets. Assisted in procurement process, including reviews of apparel and memorabilia shipments and periodical inventory audits. Prepared gameday petty cash and assisted associates in balancing registers. Individually generated $100,000 in sales with superb customer service.