Director of Marketing

• Design and implement comprehensive marketing strategies to create awareness of the company’s products and services.
• Identify opportunities for promotional campaigns such as speaking engagements, trade shows, booster functions, etc.
• With the assistance of our CTO, create and report on the results of marketing campaigns such as Google Ads, backlink generation, interviews, sponsorship placements, print media, social media, events, etc.
• Use graphic design tools to generate sales and marketing collateral.
• Oversee and execute our annual Final Four party and all future events.
• Become a subject matter expert on our software product and consulting services.
• Strategize with leadership to develop new ways to reach consumers and grow the Playbook SaaS business model.

Team Collaboration

• Regularly update the team about marketing and operations efforts. Do this during our end-of-the-month meeting.
• Work closely with the CTO on marketing and product management and the CEO on operational tasks.

Additional Responsibilities

• Occasional travel and training responsibilities may arise