Director of Live Events, Las Vegas

This position has been filled - Job#: 294

Job Summary

•  Provide strategic oversight and leadership to increase profitability for the Las Vegas region as well as meeting/exceeding budget expectations   


• Develop, present and execute a comprehensive and clearly defined revenue based business plans that accelerate and achieve aggressive, profitable revenue goals


• Execute a comprehensive marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions, PBR internal assets such as social, digital, live event, editorial and TV


•  Evaluation of all aspects of live event revenue and ROMI including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue and third party partners


• Research, review, identify and establish new and existing contacts and opportunities to drive incremental revenue


• Develop strong relationships with new and potential sponsors to maximize marketability,  activation, and usage of PBR intellectual rights


• Prospect, pitch and close local sponsorship/partnership business


• Act as PBR’s ambassador and advocate and fully integrate with community to leverage and maximize all opportunities for PBR 


• Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns 


• Establish and maintain key deadlines  


• Work with Finance/Accounting to manage event budgets and drive cost efficiencies


• Forecast revenue projections, perform risk analysis, and manage costs with the marquee events marketing budgets


• Adept in adaptability and change management


• Maintain key metrics and provide weekly, monthly and quarterly reports to company senior leaders


• Additional events, projects and duties as assigned

• Strong creative, strategic, analytical, organizational and personal sales skills


• Experience in developing and executing strategic marketing plans and campaigns


• Experience developing, managing budgets and forecasting skills


• Demonstrated successful experience in making written and oral presentations as well as


• negotiating with media and partners


• Exceptional oral and written communications skills


• Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)


• Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget


• Ticketing experience or venue box management experience – preferred 


• Previous marketing and sales experience - preferred

• 5 or more years of experience


• B.A. /B.S. Marketing, Economics, Business, Journalism, Public Relations - preferred


• Sports or Live Event Marketing - preferred

• Las Vegas, NV Offices


• Normal business hours 8:00am – 5:00pm, Monday through Friday, with some evening and weekend work


• Travel to the PBR HQ office, events and meetings up to 50% of the time

• Medical/Dental/Vision/STD-LTD/Life Insurance/401K


• Company provided items, i.e. Lap Top - Computer/Company Phone & Credit Card


• Company paid Per Diem 


• Professional Time Off and Company Wide Observed Holidays