Manager, Digital Club Services
Major League Soccer
New York, NY
Administration/Management
Posted/Updated: 10/27/19
New York, NY
Administration/Management
Posted/Updated: 10/27/19
Job Summary
Overview
The Digital Club Services (DCS) team supports MLS Clubs with the tools, training, best practices and expertise to help them leverage content and digital systems to drive business results. The DCS Manager will maintain day-to-day relationships with Club Digital teams and help them maximize digital engagement, coordinate network-wide initiatives and support their business goals.
Responsibilities
- Build and maintain strong relationships across multiple levels within organization and with our Clubs and partners
- Work with DCS team to prioritize incoming requests from all Clubs and League departments, and successfully manage timelines and launches
- Contribute to the development of digital best practices, policies, and guidelines in support of Club digital performance and commercial opportunities
- Collaborate with internal departments to outline goals, content plans, and support digital activation around tent-pole events including but not limited to Rivalry Week, All-Star, Decision Day, etc.
- Proactively manage DCS Calendar to schedule communications with Clubs around League initiatives, Club case studies, digital product updates, digital platform best practices, and more
- Work with social partners and MLS Clubs to maximize platform capabilities and filter requests across various platforms
- Work directly with our Clubs to support their digital efforts
- Act as key point of contact with MLS Clubs in managing high level requests and projects
- Provide training to Club leads to use MLS custom Drupal CMS
- Manage monthly reporting and analysis, as well as develop measurements to evaluate Club performance, identify trends and deliver individual Club insights
- Identify platform trends and insights across digital, social, mobile and video to share best practices with Clubs
- Help shape Club content recommendations, converting insights into actionable opportunities for digital platform growth
- Collaborate with internal Content team to provide recommendations and content support for Clubs while ensuring consistency with best practices and internal guidelines
- Manage and continually update social guidelines, processes, and best practices for all platforms, including emerging trends and technologies, and communicate this knowledge clearly and concisely to Clubs
- Coordinate with MLS Product Development to:
- Assess and recommend Club digital platform improvements to help drive Club business
- Oversee expansion Club onboarding and platform updates, including platform migration
- Report and track bugs and feature enhancements across network using JIRA software
- Work with digital analytics teams to monitor growth, keeping track of significant metrics changes in order to capture potential opportunities and mitigate challenges
- Additional responsibilities as assigned
Qualifications
- Bachelor’s Degree
- 5+ years of experience, with 3+ years of experience managing clients
- Experience running a website and shaping content for Web or other digital media
- Strong customer service experience with ability to prioritize tasks and uphold positive, friendly attitude while managing high-volume of requests
- Proficiency in HTML and CSS
- Familiarity with Content Management Systems (Drupal strongly preferred)
- Experience with Adobe Creative Suite and/or other video and photo editing platforms
- Strong proficiency with Microsoft PowerPoint
- Knowledge and deep understanding of Major League Soccer
- Strong familiarity with social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.), trends and analytics platforms (Socialbakers, Twitter Analytics, Facebook Insights)
- Experience with web analytics platforms (Google Analytics, Omniture, Chartbeat) and traffic patterns
- Ability to work non-traditional hours, including evenings, weekends, and holidays
- Superior organization, project management skills and attention to detail
- High level of commitment to quality work product and organizational ethics, integrity and compliance
- Ability to work effectively in a fast paced, team environment
- Strong interpersonal skills and the ability to effectively communicate, both written and verbally
- Proficiency in Word, Excel, and Outlook
- Demonstrated decision making and problem-solving skills
- Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
Desired Skills
- Knowledge of Hootsuite, TweetDeck and/or other social monitoring/scheduling platform
- Knowledge of email marketing best practices
- Knowledge of SEO and SEM
- Bilingual preferred but not required (Spanish and/or French)
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