Vice President, Consumer Demand
Dallas, TX
Marketing/Events/Promotions
Posted/Updated: 07/23/17
Job Summary
Job Description
ACTIVE is seeking a VP Consumer Demand Generation to run one of its most exciting new division. The successful candidate must be an energetic business leader wtih a proven track record in spearheading the development of demand generation teams from the ground up, manage multi-million dollar budgets, build markets, and be passionate about digital and data driven marketing that meet or exceed business objectives. He/she must have a demonstrated success in tackling complex problems and translating them into actionable short- and long-term plans to deliver results. Experience must include development of demand generation programs through SEO, PPC, Ad Networks and more, as well as create alliances and partnerships to drive demand and maintain outstanding relationships with our partners, resulting in a significant increase in revenue and/or market share.
This executive leadership role will lead the strategic discussions regarding company demand generation direction and priorities. The successful candidate must have experience with managing a P&L, interfacing to product teams and leading market requirements for product development.
Responsibilities:
- Developing and leading overall / cross business demand generation strategy for ACTIVE in the US and worldwide
- Define the strategy, implementation and optimization of all aspects of company's demand generation efforts
- Synthesize program performance data from multiple sources to gain insights, identify trends and make strategic decisions to improve performance, communicating effectively to members of the Consumer Marketing and Executive teams
- Parner with divisions and business units to develop content that drives demand and increased revenue through direct and indirect sales channels
- Hire, train and develop internal team of junior to manager-level digital marketing, business development, and analyst professionals
- Develop complex bidding strategies to maintain competitive positioning while maximizing return on ad spend
- Lead competitive and industry research to stay current with market trends, updates and advertising strategies
What you bring to ACTIVE: About ACTIVE Network ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter. ACTIVE Network Perks & Benefits Active Network is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Skills & Requirements
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