Manager, Media Planning

Job Summary

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook,Twitter, Instagram, and Snapchat (‘NASCAR’).

NASCAR seeks a talented professional to join our team in the position of Manager, Media Planning based in our Charlotte, NC office. 

Duties include but are not limited to:

The Manager of Media role is responsible for day-to-day oversight of NASCAR’s media strategy, planning and scheduling. The selected candidate will also support the development and execution of NASCAR consumer marketing campaigns.

• Develop strategy and plans for all NASCAR media assets including TV, radio and print.
• Oversee relationships and serve as daily point of contact with NASCAR broadcast and other media partners.
• Manage relationship with media agency partner on tracking and valuation of media.
• Develop full-year media strategy, plan and schedule in partnership with Manager, Brand Marketing.
• Partner with NASCAR Social and Digital teams on planning and execution of any digital media in support of consumer campaigns.
• Partner with broadcast and other media partners on potential opportunities to reach new audiences through alternative channels and programming.
• Responsible for delivery of weekly media rotation reports and oversee delivery of NASCAR creative to broadcast partners.
• Work closely with NASCAR media and creative agency partners to ensure creative rotation reflects media plan, and provide post reporting as necessary.
• Support budget management and tracking.
• Assist Manager, Brand Marketing with support in creative production process.
• Percentage of travel: 10-15% including some weekends.

 Required Skills/Experience:

Bachelor's degree (B.A.) from four (4) year college or university and five (5) plus years of experience in media planning, consumer marketing or equivalent combination of education and experience.

• Exceptional team and interpersonal skills.
• Experience and proficiency in consumer marketing on social media platforms.
• Superior follow-through with a high-level of accountability for assigned tasks.
• Attention to detail, excellent organizational and time management skills.
• Self-motivated, positive attitude and passion for marketing and sports.

Apply Now:

Learn more about this role and our team by applying for consideration at www.nascar.com/careers

We are a company unlike any other in the world. At NASCAR you will find a community of diverse individuals focused on our history and heritage, but with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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