Head of Global Marketing

  Sports Management
  Central Region
  Administration/Management
  Posted/Updated: 08/10/17



Job Summary

What You’ll Do:

  • Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization, and continues to build equity in the company’s brand
  • Own and maintain the annual marketing plan and budgets
  • Implement and execute a robust demand generation and lead nurturing engine, resulting in qualified leads and opportunities that translate to top-line revenue growth
  • Direct initiatives to define scope, requirements and processes for the effective execution of a digital marketing strategy
  • Develop collateral, event strategies and web strategies to ensure the success of the brand in the global market
  • Oversee all internal and external communications activities, including press releases, customer newsletters and company announcements
  • Manage the go-to-market launch of new products and assist the product management team with market research, competitive analysis and customer insights
  • Create and implement effective sales and marketing tools, including management and development of sales collateral, presentations, customer success stories and other sales tools to enhance the productivity of the sales team

 



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