Sr. Director, Corporate Partnerships Activation

This position has been filled - Job#: 453349950

Job Summary

The Celtics are seeking a seasoned professional with a minimum of 10 years experience in corporate partnership activation, preferably for a team, league, property or sports marketing agency. Also, ideal candidate will have a minimum of 5 years management experience with a solid track record in developing personnel.

Candidate will provide overall leadership, management and strategic direction for the Celtics Corporate Partnerships Activation group, who are responsible for the strategic planning for all team partners, as well as the day to day implementation of partnership assets. The role will also assist the SVP Corporate Partnerships with the creation and implementation of our yearly renewal strategy and plan. This position will work closely with the Sales, Business Development and Community Engagement groups to ensure we are delivering best-in-class fully integrated partnerships.

Responsibilities Include (but are not limited to):

• Responsible for all department operations including budgets, staffing, employee reviews and training, partner reporting and business planning.
• Create and implement formalized process around all aspects of partner activation (on- boarding of new partners, off-season/in-season communication, pre-season planning, account management, etc.).
• Evaluate activation strategies with SVP and Business Development group; develop innovative partnership opportunities for the department in an effort to meet or exceed all partner goals.
• Extend the Celtics brand reach and exposure in the marketplace through partnership activation.
• Research and implement best practice activations from NBA and other team/leagues/properties (domestic and international).
• Ensure highest level of partner satisfaction through impeccable customer service.
• Collaborate with internal groups to ensure partner objectives are being clearly communicated; ensure delivery of appropriate and valuable assets.
• Monitor account loads to maintain balance and high level of partner satisfaction.
• Work with activation team to foster growth and expertise; encourage more proactive partner interactions/activations.
• With Analytics Manager, further integrate data (via internal and external sources) into partner strategic plans, recaps and renewals.
• Implement regular training for activation staff (digital, analytics, NBA Guidelines, best practices, legal issues, etc.).
• Continue progression with respect to partner creative development.
• Develop and execute renewal strategy with input from SVP.
• Work with Business Development and other internal groups to create renewal platforms that meet and exceed partner objectives.
• Monitor sponsorship delivery through CRM system & report regularly to sales and activation staff.

Requirements:

• Minimum of 10 years experience in corporate partnership activation and partnership development, preferably for a team, league, property or sports marketing agency.
• Minimum of 5 years management experience with a solid track record in developing personnel.
• Relationships and history of working with top local, regional and national brands on activation platforms, including digital, social, media, community, branding, content and in-market.
• Bachelor’s degree from an accredited college or university required; graduate degree preferred.
• Ability to develop creative renewal proposals that meet and exceed partners’ needs.
• Ability to read, interpret and provide feedback on partnership agreements.
• Ability to develop strong peer level relationships and work in a team environment.
• Strong presentation skills.
• Strong written and oral communication skills.
• Strong time management, customer service and organizational skills.
• High energy with ability to work long/flexible hours, including evenings, weekends, and holidays.
• Experience and proficiency in Microsoft Office.
• Knowledge and experience with major social media platforms.

Please forward resumes to the Boston Celtics' Human Resources Department at [email protected].