Director, D2C Product Strategy

  National Basketball Association
  New York, NY
  Administration/Management
  Posted/Updated: 08/31/17

Job Summary

Position Description: 
Candidate will be a member of the NBA’s global Direct-to-Consumer (DTC) team working on NBA League Pass, other potential products, mobile strategy and partnerships. The primary responsibility of the position is to develop the vision and execute the DTC product and content strategy for the global audience. Candidate must thrive in a fast-paced work environment, exhibit strong problem solving skills, sound work ethic with an aptitude for team collaboration and communication.

 

Major Responsibilities: 
• Develop a long-term product strategy, vision and competitive positioning for NBA direct-to-consumer offerings 
• Provide the intelligence for evaluating potential product and partnerships opportunities
• Manage a framework and nimble process to prioritize and launch product features 
• Communicate directly with senior leadership to share project status, and to escalate risks as needed to ensure visibility, ownership, and timely resolution
• Gather and draft business requirements, user stories and product roadmaps in collaboration with the NBA Product team
• Identify opportunities for improved customer acquisition, retention and messaging with NBA Data and Marketing teams
• Champion initiatives to experiment and create differentiated content to serve a global audience
• Research and act as “go to” with in-depth knowledge of industry trends, competitors, and comparable experiences across OTT landscape
• Identify and recommend digital products and vendors that can potentially enhance NBA digital product
• Be an engaging communicator that can identify, translate and manage key stakeholders’ requests and expectations

 

Required Experience & Knowledge: 
• At least 5 years of combined experience working on any or all of the following: high traffic content-driven responsive site, native mobile application, subscription service, e-commerce or a large scale video-centric property
• Knowledge of iOS, Android and connected platforms marketplaces and guidelines
• Excellent written and verbal communication skills
• High analytical acumen paired with strategical thinking on how to solve issues
• Acute attention to detail
• Excellent project management skills, with a proven track record of successful delivery of projects on time, on budget and high quality
• Ability to manage multiple projects, prioritize and organize with different team members spread across departments and organizations
• Ability to work independently as well as within a team environment
• Experience in product management, consulting project management or relevant consulting experience
• Knowledge about trends and innovations in product, technology, operational development and monitoring
• Knowledge of sports media landscape is a plus
• E-commerce experience is a plus
• International product experience is a plus

 

Educational Background Required: 
• Bachelor's degree required



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