VP of Brand Management

  Sporting Goods Manufacturer
  Northeast Region
  admin
  Posted/Updated: 12/20/17

Key Responsibilities:

 

  • Develop 3-year Brand Plan supporting strategic business plan

 

  • Apply ‘digital lens’ in leading and developing integrated consumer facing plans to drive drive brand desirability and overall business results

 

  • Work closely with our Digital Brand Commerce team to ensure we are connecting our Brand messaging digitally with our consumers  

 

  • Deliver strategies to Business Units for Retail Marketing, Digital Marketing (newsroom, social/editorial content) Media, and Assets Marketing 

 

  • Drive the process of the allocation of yearly marketing working budget (by Business Unit, by Market and by discipline)

 

  • Guide powerful, compelling and commercial viable stories to connect with the consumer (in support of Business Units)

 

  • Facilitate brand plans/campaigns across Business Units

 

  • Provide brand management leadership, guidance and tools across Business Units

 

  • Develops and communicates brand creative communications guidelines

 

  • Drive and own holistic Brand packages for brand stories and horizontal concepts

 

  • Feed Brand Management trends into strategic business plan/planning process

 

  • Ensure operational excellence within Marketing Operations time framework to ensure development of integrated Marketing packages

 

  • Build and lead a highly confident, collaborative and creative workforce and provide the platform for long-term, (cross)-functional careers

 

  • Manages marketing working budget (functional Teams)



Make Your Career Move Today!

Join today and receive access to 8681 job postings and 731 available internships. Unlimited searches and unlimited applications are included in your membership.

Would you rather join over the phone? Call 866-252-3105
Email
This will also be your login name
Password
First Name
Last Name
Card Number
Exp. Date
CVV
Billing Address
Transaction Processing

Similar Jobs

Finance Manager

  Sports Management
  Northeast Region
  admin
  Posted/Updated: 02/14/18

Manager, Inclusive Health

  Sports Management
  Northeast Region
  admin
  Posted/Updated: 02/14/18

Senior Manager, Advanced Development

  Sports Management
  Northeast Region
  admin
  Posted/Updated: 02/14/18

Manager Copywriting

  Sports Management
  Northeast Region
  admin
  Posted/Updated: 02/14/18

Sr. Manager Global Roll Out China Brand Commerce

  Sports Management
  Northeast Region
  admin
  Posted/Updated: 02/14/18

Ready to Get Started?

Subscribe to the most up-to-date sports job board