Brand Marketing Manager

This position has been filled - Job#: 453353284

Job Summary

Job Description

POSITION SUMMARY

The North Face is a powerful global brand whose mission is to enable people to push their limits and feed their souls in the great outdoors.  We are currently implementing a fast-growth strategy that is designed to bring this spirit of exploration to more consumers in more occasions.  To help power this, we are looking for a sharp brand mind to help the organization stay true to our brand values while we grow.

Reporting to the Director of Integrated Marketing, this role is responsible for driving brand strategy that creates demand for The North Face products, establish brand credibility and accelerate growth across all product categories. This role is responsible for driving thinking that will ensure long-term brand health and working with key partners to execute these strategies.

KEY RESPONSIBILITIES

• Lead key marketing strategy projects including brand architecture, visual identity development and naming.
• Work with GM’s to coordinate a full integrated plan across territories, ensuring that our consumers get the right message at the right time to drive our overall business strategy
• Support in the development of the integrated marketing plan including coordinating activities between multiple consumer touchpoints such as media, digital, in-store and event marketing.
• Partner with the territory marketing, creative studio, PR, digital and sports marketing teams to drive collaboration and maximize our campaign efforts.
• Partner with regions to amplify campaigns globally and increase the effectiveness and reach

SKILLS & REQUIREMENTS

• 6+ years of experience in Marketing or related field.
• This role requires a BA or BS degree in Business, Marketing or related field of study and 10+ years of progressive  marketing experience, preferably in apparel or lifestyle brands.  An MBA is preferred.
• Experience leading marketing teams in a fast paced, high volume environment and managing a budget of $20M + is critical.
• Proven leadership abilities.
• Experience in leading marketing teams and processes.
• Proven success in creating and delivering strategic marketing initiatives.
• Ability to successfully manage complex projects.
• Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns.
• Analytical, strategic and problem solving skills.
• Excellent interpersonal skills.
• Strong verbal and written communication skills including meeting facilitation and presentations.
• Proven ability to innovate and foster innovation in others.
• Drive for operational results including budgets, timelines and efficiencies.
• Travel required: 25%