Job Description:
The Area Fitness Manager (AFM) acts as Fitness Manager of their home club while also managing the fitness business of a small span of clubs including sales, revenue, retention and all aspects of the client/member experience. The AFM reports to a Business Manager or Business Director.
Role Highlights:
- Management oversight one or more other clubs. Oversight of Fitness Managers and Lead Trainers.
- Continued monthly and quarterly incentives
- Additional monthly incentive plan based on performance at other clubs
Sales
- Daily Fitness Sales Flow (for home club and clubs within their span)
- Lead/support all activities to ensure club is set up for the day to deliver on expected results
- In club fitness team development
- Production meetings with PTs
- Call drives
- Leading outreach efforts
- Coach the club management team to drive improved results and fitness at point of sale.
- Support the effective execution of any action plan to drive results.
- Recognize top performers.
- Identify best practices and opportunities to drive improved results.
- Leverage local and community relationships to increase new member traffic and ultimately, active client penetration.
- Partner with Business Manager or Business Director to resolve any systemic, market or process issues impacting key performance indicators (sales, revenue, team development, member issues etc).
Fitness
- Review key fitness metrics and areas of focus with General Manager/Fitness Manager and Lead Trainers to support the development of action plans and market activities that drive improvement in key metrics (for home club and clubs within their span).
- PT Revenue, PT Sales and Small Group Training.
- Provide input on Group Exercise schedules and instructor performance. Actively partner with Group Exercise Director.
- PT staffing and progression.
- Partner with FD and/or GED to identify new opportunities to help the club improve PT revenue; trainer performance and programming.
Operations and Service (for home club and clubs within their span)
- Actively review client experience in home club and in clubs under span of control.
- Able to execute basic operations in club such as how to resolve facilities issues, maintaining a clean facility and member inquiries.
- Specifically work with club teams in home club and other locations under span of control to resolve issues pertaining to personal training services.
- Once service issues are addressed, implement control measures to ensure that the same issues do not reoccur.
- Identify patterns of performance and coach GM and/or CSM to effectively change behavior .
- Create an action plan to improve results.
Member Interaction
- Regularly engage with new and current members.
- Regularly engage with members on the fitness floor.
Staffing
- Actively address staffing issues working with Fitness Manager/Lead Trainers to leverage HMC and available recruiting resources to ensure that fitness team stays appropriately staffed at all times.
- Works with club management team to hire and develop a bench of talent that can be exported to other clubs within the geography.
- Review and ensure that all team members are effectively developed.
- Ensure all team members have been properly onboarded
- Ensure that fitness team completes all educational requirements including classroom, in club and online training.
- Coach execution gaps with Lead Trainers and Personal Trainers
- Review staff performance on an on-going basis providing real time feedback to ensure the fitness team is performing at the highest levels.
- Engage in developmental and succession planning conversations with team members periodically to ensure the club has an adequate bench of talent to drive results and continuity of the fitness program.
Schedule and Labor
- Work with club team to build effective floor trainer schedules that drive the member experience.
- Create an action plan to get fitness team staffed within budget while still delivering member service standards.
P&L Review with all Managers
- Identify areas of success.
- Identify areas of opportunity.
- Create an action plan for the top 3 areas of opportunity. If needed, partner with other functional directors for support.
