E-Mail Marketing Manager

Want to love what you do in an environment that values learning and growth alongside other high-performing individuals? If you answered yes, IMG Academy is hiring.

About IMG Academy

IMG Academy is one of the world’s largest and most advanced multi-sport training and educational institutions. IMG Academy helps countless youth, adult, collegiate and professional athletes reach their full potential in and out of sport by providing world-class teaching and coaching, tailored programs and professional facilities. Based in Bradenton, Florida, IMG Academy also serves as a training and competition venue for amateur and professional teams, a host site for a variety of events, and a hub for sports performance research and innovation.

We are seeking curious, caring individuals who align with our core values:

• Passionate Soul: Love what you do
• Open Mind: Never stop learning and growing
• Champions Spirit: Strive for greatness
• Helpful Heart: Lift up those around you
• Absolute Integrity: Always do the right thing

Position Summary: 

IMG Academy is searching for someone who can utilize customer data to maximize communications during the customer’s life cycle. Utilizing available tools through Marketo and CRM (Microsoft Dynamics), the consumer engagement marketing manager creates and executes a strategic communication plan to drive leads, registrations and applications for new customers and retain current customers.

Position Responsibilities

• Lead integration of Marketo into overall marketing plan
• Create and execute personalized multi-product nurture, operational and manual email plans for prospective and current customers
• Liaise with sales and sales operations teams to implement, refine and track lead scoring system
• Liaise with digital marketing and content marketing teams to utilize site personalization functionality
• Establish, track and report key success metrics to consistently tweak and improve strategy
• Continue to refine data segments to gain more insights and allow for greater personalization
• Audit and implement best practices for all communications that reach the customer
• Other duties as assigned

Knowledge, Skills and Ability 

• Minimum three years of experience in consumer engagement, loyalty, email marketing or related discipline
• Bachelor’s degree in marketing, communications or related discipline
• Experience with automated email marketing tools, preferably Marketo
• Experience with CRM data use, preferably Microsoft Dynamics
• Proven history of analytics measurement and analyzing/utilizing data
• Strong writing (creative and grammatically correct) skill preferred
• Ability to project manage and balance multiple projects at a time

Preferred Skills

• Master’s degree in marketing, sports marketing, communications or related field
• Interest in sports
• Bilingual

Physical Demands and Work Environment

• The role will occasionally require extended and weekend hours during peak seasons
• The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
• Should be able to handle outdoor temperatures for a reasonable period of time
• Must be able to move around campus, which includes gym, turf, fields, etc.
• Ability to work flexible hours to include nights, weekends and holidays is required

EOE, Veterans & Disabled