E-Mail Marketing Manager
This position has been filled.

  Sports Media
  Southeast Region
  Marketing/Events/Promotions
  Posted/Updated: 12/01/17

Position Responsibilities

  • Lead integration of Marketo into overall marketing plan
  • Create and execute personalized multi-product nurture, operational and manual email plans for prospective and current customers
  • Liaise with sales and sales operations teams to implement, refine and track lead scoring system
  • Liaise with digital marketing and content marketing teams to utilize site personalization functionality
  • Establish, track and report key success metrics to consistently tweak and improve strategy
  • Continue to refine data segments to gain more insights and allow for greater personalization
  • Audit and implement best practices for all communications that reach the customer

 

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